How to make your Website Work for the UK market

Many businesses today have ventured into the convenience and cost efficiency of taking your business online. For some, this is the most convenient solution to rising cost of business operations including rent, utilities, and workforce. The internet almost solves all of these problems because you can still operate your business without paying the rent for a physical shop or paying the salaries of the employees required to man it. How is this possible? Use a website.

A website is like a page designated for you on the internet. It ca be accessed using a domain name or website address that is unique to you and your business. The page depending on how you want to use it can serve as your inquiry desk where you can interact with your customers and make an initial sales pitch. It can also be used as an online store where you can accept orders and process payments. This way you can convert your website into a money making the machine.

This is not all there is to achieving marketing success with your site. Many businesses have spent a lot to have their website designed and put on the internet only to find microscopic returns coming from it. Here are some of the things you need to remember to make your site run the cash for you.

Find a great UK web hosting provider

This is, I think, one the most overlooked steps in the whole digital process. People tend to not think too much about which UK web hosting company to choose, while they really should consider all the options as much as they can. A bad web host can cost you thousands in lost revenue due to slow loading times, downtimes, bad security, etc. Personally, I feel that the reason for this is that people don’t understand all the lingo and hosting terminology used in the UK web hosting industry. Things like SSD vs HD, CPU resources, bandwidth, SSL, traffic, add-on and sub-domains. To fully understand what each web host is offering, you’ll need to do the research and familiarise yourself with these terms. Luckily for us though, there are quite a few bloggers out there that have already done all the hard work and come up with handy comparisons for the top UK web hosts. These lists, while not perfect, will definitely make the research easier, saving you not only time, but usually also cost as they come with discounts and coupons for the web hosts they recommend!

Market your Site

A website is a marketing tool but when you are just about to get started you need to let the people know, or your target consumers know that there is such as site and how they can access it. You can use your social media accounts or post your link on related blogs and forums.


Ever heard about search engine optimization? If you have not then you are missing out on a lot. SEO is what makes your site searchable to search engines such as Google. If you do not optimize your site, it may never appear as a result even if the keywords are related to the products that you or your business is selling. To bridge this gap, an SEO expert can help you to get up to speed with everything that is missing on your website.

Efficient Design

The design and flow of your site should be easy for your customers. When a site is too complex, your potential customers will just brush through it and hit the close button. Make sure that the design of your site is enticing and that it can encourage you to look for more information. The options for users to make a purchase in your site should be visible and easy to find. This is the feature that will start the cash coming in.

5 Quick Tips to Improve SEO

When you first start an SEO campaign it can be hard to know where to begin, and definitely if you’re a local business and want to target your city (eg. Brisbane), it can be quite tricky. Before you get overwhelmed by the prospect of long-term search marketing strategies, there are some effective quick-wins you can use to give your campaign a strong start and boost your local relevance in the rankings, so Google can easily pick up that you’re based in Brisbane. Couple these tips with long-term strategies and you’ll have a kicker of a campaign.

Alternatively, if you don’t have the time or energy to do it yourself, you might want to look into hiring a local SEO agency like Matter Solutions to do the job for you! At least you’ll know it’ll be done right.


1.   Robots

A robots.txt file indicates which parts of your site you don’t want search engine crawlers to access. If you’re blocking bots from crawling important parts of your site, you’re going to undermine any efforts to get these pages ranking. Start by checking your robots.txt file and making sure crawlers can get through. You can use the robots.txt Tester in Google Webmaster tools to check whether your file is blocking Google web crawlers. If you need help getting technical SEO fixes right you might like to call on the help of a search marketing agency.

2. Onsite Optimisation

Basic onsite optimisation can make a big difference to your website’s rankings and also works wonders for user experience. In other words – do it. Here are some basic tips to get you started:

  • Make sure your website is easily navigated by using menus logically and placing internal links in relevant page copy.
  • Target keywords
    • Use naturally (don’t repeat words multiple times and fall into the trap of keyword stuffing)
    • Target a particular keyword or phrase on each page
    • Use keywords in title tags and headings
    • Ensure primary keywords appear in page URL
  • Fix broken links
  • Change spammy titles that use keyword chains and words/phrases used repeatedly
  • Ensure your title tags are kept under 55 characters – Google will normally display the first 50-60 characters. Also, try to start the title tag with your keyword.

They may seem like small things, but they will make a noticeable difference to your SEO performance.

3. Increase page copy strategically

Search engines like good quality text. Adding more copy (particularly to key pages) gives you an opportunity to target keywords better while providing your visitor with valuable information. Identify pages that are low on copy and craft some new content that contains related keywords and synonyms – but don’t get carried away padding out text and using redundant phrases.

If you are struggling for content ideas then try to think from a customer perspective, what would you want to know about the product or service? You can use Google prediction to find out what people are searching for by starting to type related phrases and seeing what is suggested (don’t forget to open an incognito window so your history doesn’t impact it). Answer common questions and cover unique selling points. What don’t your competitors do? Get creative and offer tips and tricks on how customers can get the most out of your product; all of this content can really add value to your website.

4. Build links

Building good quality links is a time consuming process. The good news is, there are some quick link building wins you can get started with. The longer your business has been around, the greater chance you have of being mentioned on other websites. You can find out where your brand, website or even employees have been mentioned by using Google search or tools such as:

  • net
  • Fresh Web Explorer
  • Talkwalker Alerts

Another great link building method is to crawl through your competitors link profiles and see who is linking to them. Tools like Ahrefs and Majestic make it super easy to find valuable linking opportunities.

5. Remove duplication

Having duplicate content on your website isn’t going to cause you to get slapped with a Google penalty, but it can result in loss of rankings and traffic to your page. When text is duplicated (whether within your site or with competitors), search engines don’t know which version should be indexed so they will choose the version they think is most relevant. Google, for example, will choose one page to list and as a result the ranking of your site may suffer and even be removed from the Google index. You can find duplicate content issues using tools such as Screaming Frog or Google Webmaster Tools.

These tips aren’t the be all and end all of your campaign, but they will give you some nice wins at the start of your campaign and a great foundation for future SEO efforts. Start on the right foot and get satisfying results from the get go.